Analytics can provide us with insight into information like how many people are visiting our page, how long they are staying on a page and so much more (and sometimes it's more information than you would ever want or need). Luckily, Cascade provides simple, inline analytics that give us quick access to the stats that many of us find most valuable.
- Select the asset
- Select the More dropdown
- Select Analytics
The pop-up window will give you the following stats:
- Pageviews: The total number of times a page was viewed during a given period of time. If the visitor reloads a page, this counts as an additional pageview. If the user navigates to a different page and then returns to the original page, this will count as another page view.
- Unique Pageviews: The number of sessions during which the specified page was viewed at least once. A session is a group of interactions one user takes within a given time frame on your website.
- Bounce Rate: The percentage of visits (or sessions) in which a person left your site upon entering it without going to any link within your website. For the purpose of Google Analytics, a “site” is www.wm.edu, law.wm.edu, giving.wm.edu, etc.
- Average time on page: The average amount of time visitors are staying on a page. If the visit is a bounce (that is, the visitor leaves after viewing just one page), no time will be recorded.
What the heck are those green and red percentages?
The percentages in parenthesis beside each stat compares your current data with data from the time period you have selected. For example, if you are viewing pageviews from the past year and there's red text (e.g. -39.07%), this means that your page was viewed 39.07% less than the previous year. If the text is green and trending up (e.g. +15.38%), your pageviews are up 15.38% from the previous year.
You can toggle between stats from the past day, week, month or year. If you want to learn even more about visitor behavior on your website, a link is offered at the bottom of the pop-up window for quick access to Google Analytics.
Cascade inline analytics provide the data that a typical user will need, in an easy to use format. However, if you have a need to take a deeper dive into your data, you can request access to a full view of Google Analytics.
If your site is within www.wm.edu...
Access is given only to office-wide Google accounts rather than individuals (that way if someone leaves the university or transitions positions the access to Google is not lost).
- If your office already has a Google account you can send that email address to [[creative]] and we will grant you access.
- If your office does not have a Google account, you will need to set one up, and then send it to [[creative]] to gain access.
*If you are an editor for the School of Business, School of Education, Law School, VIMS or Advancement and you’re interested in getting access to your site's Google Analytics, please reach out to your Cascade Manager.