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Analytics can provide you with insight into information like how many people are visiting a page, how long they are staying, are they engaging with the page, where did they come from, where do they visit next, and so much more — sometimes it's more information than you want or need. Luckily, Cascade provides simple, inline analytics that give you quick access to the stats that many of our editors find most valuable.

To view a page or folder's analytics:

• Select the folder or page
• Select the More menu
• Select Analytics

You can toggle date ranges to review the data for the past day, week, month or year.

Historic Data Still Gathering

Don't see your Analytics in Cascade?

Available Metrics for Pages

When the Analytics window is viewed for a non-index page, the metrics provided include:

• Views: The total number of times a page was viewed by a user. Repeated views of a single page are counted.
• Sessions: A session is a period of time during which a user interacts with our websites. A session times out after 30 minutes of inactivity.
• (Active) Users: The total number of active users who visited the page. An active user is a new user or a user with an engaged session*.  
• Engagement Rate: The percentage of sessions that were engaged sessions*.  
• Average Engagement Time: The average length of time that the page had focus in a visitor's browser.
• An engaged session is one that lasted ten or more seconds, triggered a pre-defined conversion event or included multiple page visits across our sites.

Where is my index page data?

Data for index pages are available on the index page's folder — this aligns with the simplified web addresses now used for index pages. For example, the live web address for the www.wm.edu > about > index page is www.wm.edu/about/ thus capturing the analytics data on the folder. 

Available Metrics for Folders

When the Analytics window is viewed for a folder, both Asset Analytics and Analytics for Folder Contents are provided.

Asset Analytics

This is the traffic to the folder's index page and includes the same metrics described above for pages: Views, Sessions, Users, Engagement Rate and Average Engagement Time.

Analytics for Folder Contents

• Views: The total number of times pages in the current folder were viewed. Repeated views of a single page are counted.
• User Engagement Duration: The total length of time that the pages in the folder had focus in a visitor's browser.

A Google Analytics link is provided for the convenience of those editors with Google Analytics permissions.

Google Analytics

Cascade's Analytics feature provides data that a typical user will need on a per-page basis. However, if you need to take a deeper dive into your data, or Cascade Analytics are not available for your school's site, email your Cascade Manager to discuss available options.

Departmental Access for www.wm.edu (As of September 2023)

Google has transitioned their analytics product from Universal Analytics to GA4. If you are interested in access to this data, beyond what is available in the Cascade Analytics feature, email us at [[creative]]. We will provide you with access to an interactive report of the available data — no Google account needed.

Note: Data collected via GA4 will only be available for the most recent 14 months.

Departmental Access to www.wm.edu Data (Before September 2023)

Departmental access was granted to Google's Universal Analytics by request using a department-level Google account. As of September 2023 Google will no longer be collecting data with the Universal Analytics product, and historic data will only be available for a limited time. Departments previously granted access may continue to access that data and export reports for as long as Google makes it available.