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Phase III: Vision into Action

In Phase III, William & Mary renewed strategic planning with a focus on strategy development to propel vision into action. Phase III was divided into two key stages.


In this stage, the Strategic Planning Steering Committee subcommittee co-chairs assessed how the findings of the white papers and framing assumptions fared under pandemic. Two Community Conversations provided opportunities for the broader W&M community to synthesize insights gained and consider how W&M might refine the approach to emerging priorities. The March 2021 Community Conversation served as a starting point to relaunch planning and engagement, and the May Community Conversation created a platform for playback.


The inputs collected in the reflection stage guided the president’s Cabinet over the summer to identify goals, objectives and actions. President Rowe and senior leadership shaped a vision in consultation with the Cabinet and Board of Visitors and created a framework for "planning in" for fall 2021.