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The Planning Process


Planning has important process outcomes as well as substantive outcomes:

A table showing two process goals: (1) to advance a whole-institution mindset and (2) to embrace W&M's history of innovation
Advance a whole-institution mindset throughout William & Mary
  • Create greater shared understanding of the opportunities and challenges over the coming decade
  • Reinforce our shared responsibility for cultivating opportunities and crafting solutions
Embolden our community to embrace our history of innovation
  • Encourage disciplined experimentation throughout the university
  • Take advantage of W&M's distinctive assets and excellence as we develop creative solutions

President Rowe began her tenure in 2018-19 with Thinking Forward, a listening and playback process that generated feedback from the entire university community about our aspirations for the future of knowledge, work and service. The university completed the first two phases in AY 2019-20. Following a pause amid pandemic, the university relaunched Phase III in Spring 2021.

  • Phase I: Refine William & Mary's vision, mission and values statements (August – November 2019)
  • Phase II: Scan current and future transformations affecting higher education and shares that scan broadly to increase the community's understanding of the opportunities and challenges we face (September 2019 – January 2020)
  • Renewed Phase III: Establish long-term vision for W&M and strategic priorities for next 3-4 years (March – August 2021)

Timeline showing academic year 2020