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Strategic Planning

A Temporary Pause on Strategic Planning

"As a community, we now feel intense vulnerability due to COVID-19, with good reason. It is therefore appropriate, in my view, not to ask ourselves or our community to continue collectively stretching toward the horizon at this moment ... We will resume as soon as we find more solid footing from which to look forward."  — President Katherine A. Rowe (April 2, 2020)

The overarching goal of strategic planning is to advance William & Mary's educational vision, mission and values by addressing our most pressing challenges and by seizing our most promising opportunities.

A Focused Approach

As is healthy for successive planning cycles, W&M will take a somewhat different approach now than the university did for its prior planning effort. This planning process will identify a small set of the most significant opportunities facing the university in the coming 5-10 years. Those will determine the actions we take in the near- and mid-term to position W&M for excellence over the next 25 years.

Goals for the Strategic Plan
  • Advance W&M's distinctive excellence in a rapidly changing environment, thereby raising our profile nationally and globally
  • Position W&M for long-term financial sustainability in a way that aligns our operational and financial models with our distinctive academic mission
The Planning Cycle

W&M's approach to strategic planning will be dynamic and ongoing – with our vision, mission and values at the core – through the 2019-20 academic year and beyond.

Continuous cycle of environmental analysis, strategy development, implementation and evaluation centered on our vision, mission and values