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The Planning Process


Planning has important process outcomes as well as substantive outcomes:

A table showing two process goals: (1) to advance a whole-institution mindset and (2) to embrace W&M's history of innovation
Advance a whole-institution mindset throughout William & Mary
  • Create greater shared understanding of the opportunities and challenges over the coming decade
  • Reinforce our shared responsibility for cultivating opportunities and crafting solutions
Embolden our community to embrace our history of innovation
  • Encourage disciplined experimentation throughout the university
  • Take advantage of W&M's distinctive assets and excellence as we develop creative solutions

President Rowe began her tenure in 2018-19 with Thinking Forward, a listening and playback process that generated feedback from the entire university community about our aspirations for the future of knowledge, work and service. The university completed the first two phases in AY 2019-20. Following a pause amid pandemic, the university rebooted planning in spring 2021.

Completed Process Timeline

  • Phase I: Refine William & Mary's vision, mission and values statements (August – November 2019)
  • Phase II: Scan current and future transformations affecting higher education and shares that scan broadly to increase the community's understanding of the opportunities and challenges we face (September 2019 – January 2020)
  • Process Reboot: Revisit the white papers given the pandemic (March 2021)
  • Phase III: Develop Vision 2026 framework and launch "planning in" 

Vision 2026 Process Inputs