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Strategic Planning

The overarching goal of strategic planning is to advance William & Mary's educational vision, mission and values by addressing our most pressing challenges and by seizing our most promising opportunities.

Following a pause in planning amid the COVID-19 pandemic, William & Mary renewed its planning effort in spring 2021 with focused attention on strategy development that will propel vision into action.

A Focused Approach

As is healthy for successive planning cycles, W&M will take a somewhat different approach now than the university did for its prior planning effort

Informed by the lessons gained under pandemic, the planning process will create a long-term vision for the university, Vision 2030. As part of this vision, W&M will also launch a 3-year action plan to optimize what we have learned, surmount short-falls and launch with focus and speed.

Expanded Goals for the Strategic Plan
  • Advance W&M's distinctive excellence in a rapidly changing environment, thereby raising our profile nationally and globally
  • Position W&M for long-term financial sustainability in a way that aligns our operational and financial models with our distinctive academic mission
  • Gain positive momentum from W&M's effective pandemic response
The Planning Cycle

W&M's approach to strategic planning will be dynamic and ongoing, with our vision, mission and values at the core.

Continuous cycle of environmental analysis, strategy development, implementation and evaluation centered on our vision, mission and values