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Mason gets high marks for sustainability and marketing

The Undergraduate Business Program at the Mason School of Business at the College of William & Mary ranks second in the areas of sustainability and marketing, according to the Bloomberg Businessweek Best Business Programs by Specialty 2010. Bloomberg Businessweek Best Undergraduate Business Schools by Specialty 2010 also ranks the Undergraduate Business Program in the top third for accounting, ethics, and strategy.

“We are very proud of the achievements of our program leadership, students, and faculty in the important area of sustainability,” noted Dean Lawrence B. Pulley, “and I do not believe that there is a finer teaching faculty anywhere.  Congratulations to my marketing and other faculty colleagues for this latest recognition.”   

Bloomberg Businessweek cited Mason’s hard work for the ranking in sustainability. “Students have urged the school to go green, and it's paying off. In the past two years, the school has launched Virginia's first undergraduate chapter of Net Impact (a group dedicated to social and environmental sustainability), has opened a new LEED Gold Certified business building, and has introduced electives that include Environmental Consulting and Sustainability and the Seas,” the article said.

“Sustainability – environmental, social, and economic - has inspired our learning community this year, both in the classroom and throughout the entire business school,” said Chris Adkins, Director of the Undergraduate Business Program. “The energy has been remarkable, and it highlights how our students want to make an impact, in business and beyond.”

Mason was one of a few programs ranked in the top five in more than one specialty area. Earlier this year, Bloomberg Businessweek ranked the Undergraduate Business Program in the top 10 of publics, and in the top 25 overall.

The specialty rankings are generated by the same survey Bloomberg Businessweek uses when surveying senior business students from 139 schools for its overall best Undergraduate Business Schools. In the survey, students are asked to assign letter grades—from A to F—to their business programs in 12 specialty areas: quantitative methods, operations management, ethics, sustainability, calculus, microeconomics, macroeconomics, accounting, financial management, marketing management, business law, and corporate strategy. Based on those grades, scores were calculated for each of the ranked schools in each area. 

For the complete rankings, visit the Bloomberg Businessweek Best Undergraduate Business Schools by Specialty 2010.

The College of William and Mary, located in Williamsburg, Virginia is one of the nation’s premier public universities and believes that excellence in teaching is the key to unlocking intellectual and personal possibilities for students. Dedicated to this philosophy, the College provides high-quality undergraduate, graduate and professional education that prepares students to make significant contributions to the Commonwealth of Virginia and the nation.

As the second-oldest institution of higher learning in the United States and educational home to many early American leaders, The College is revered as the “alma mater of a nation.” Its Mason School of Business embraces the entrepreneurial spirit with a revolutionary approach to business education that focuses on innovation through its personalized, experiential model. At its core, the Mason School is a welcoming community and invites energetic thinkers with a will to lead in creating a strong sustainable economy and thriving society.