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Using Storytelling and Social Media to Foster a Community of Women Leaders in Conservation

Research Location: Headquartered: San Francisco, CA, USA
Conservation Partner: Planet Women

Student Researcher (2022, 2023)

Emily Kaplan, Major: Environmental Science (policy track), Major: Sociology

Student Researcher (2023)
Sydney Hintz
Faculty Mentor
Erica Garroutte
Project Description

To improve gender equity in the conservation field, there is a need to build community among women leaders in the conservation field to provide support and encouragement to break down the barriers facing women in the field. Emily and Sydney worked with Planet Women's marketing and communications team to develop an engaging social media campaign designed to build awareness about Planet Women and to build a community of women leaders in conservation.

Project ID - Format

22-028-22 - CRP Semester

22-028-23 - CRP Semester