The Visual Identity Working Group provides direction for use of the university's logo, colors, and branding and decorative marks. The group meets quarterly and members include:

Tina Coleman, chair
Director, University Web & Design

Mike Bartolotta
Art Director, University Advancement

Sabrina Bryan
Graphic Designer, University Advancement

Pete Clawson
Senior Assistant Athletic Director, Public Affairs, Athletics

Kevin Dwan
Senior Associate Athletics Director, External Operations, Athletics

Eden Harris
Associate Director of Marketing, Communications & Licensing, Auxiliary Services

Alfred Herczeg
Senior Designer & Photographer, University Advancement

Melissa Payne
Visual Designer, University Web & Design

Amelia Rooks
Senior Designer, University Web & Design

Justin Schoonmaker
Creative Director & Brand Strategist, University Web & Design