The Visual Identity Working Group provides direction for use of the university's logo, colors, and branding and decorative marks. The group meets quarterly and members include:

Tina Coleman, chair
Director, University Web & Design

Mike Bartolotta
Art Director, University Advancement

Pete Clawson
Senior Assistant Athletic Director, Public Affairs, Athletics

Jess Flannery
Senior Graphic Designer, University Advancement

Eden Harris
Associate Director of Marketing, Communications & Licensing, Auxiliary Services

Alfred Herczeg
Design & Photography Specialist, University Advancement

Melissa Payne
Visual Designer, University Web & Design

Amelia Rooks
Senior Designer, University Web & Design

Justin Schoonmaker
Creative Director, University Web & Design