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The Business of Applied History

When the coronavirus pandemic struck in 2020, some companies were well-equipped to make the necessary adaptations. They had contingency plans, emergency response teams, and a readiness to put resources where they needed to go. But as with any undertaking of such high stakes and such a vast scale, planners and executors needed as much information as they could get to make their efforts as effective as possible. Given the lack of present-day examples or templates through which to understand what was happening, any historical precedents that could help companies navigate the challenges of the pandemic were valuable beyond measure. 

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