Integrating Branding through Creative Services: A Panel Discussion
Presented at College Communicators Association, Fall 2010
Susan T. Evans
Director of Creative Services
College of William & Mary
Director of Marketing and Public Relations
J. Sargeant Reynolds Community College
Integrating messages and marketing across the institution relies in part on Creative Services departments. Two experts discuss how they've successfully created branding tool kits to integrate the work of creative services across a variety of media formats.