Social media platforms like Facebook, X and LinkedIn offer link previews when web links are shared that typically include the page title, a brief summary and a photo. You have the option to customize the photo used by selecting a social media thumbnail.
Step 1: Prepare and upload your image.
- Crop and save your image with the optimum size and file type:
- Preferred: 1200 x 630 pixels
- Minimum: 600 x 335 pixels
- We recommend .jpg for all photos and for graphics without a transparency. For graphics with transparency, we recommend .png.
- Upload your image to Cascade and publish it.
Step 2: Assign your image.
- Edit your page.
- Scroll to the "Thumbnail Images" heading to find the Social Media Thumbnail chooser.
- Select Choose File to select the image and click Choose.
- To save, select Preview Draft and then Submit >> Check Content & Submit.
- Publish the page.
What happens if you don't provide a custom thumbnail?
For most pages, a default general image of the William & Mary campus is used. However, each school has its own default social media thumbnail image managed by their Cascade manager. Note: If the page is an announcement or story within W&M News, the Homepage Thumbnail image is used, and if that image field is not in use, then the default general W&M image is used.
Does this apply to borrowed pages and stories?
When a borrowed asset is published, it will use the Social Media Thumbnail assigned to the original (if one is assigned) at that moment. If you change the Social Media Thumbnail of the original, you should re-publish both the original and any borrowed versions.
How do I select compelling photos for social media link previews?
The following is guidance to help you select an image from currently available photos. Different factors are involved if you are creating social media imagery from scratch.
Think about the goals of your social media post
Know your audience
Understand the space
Select good imagery
Your image doesn't have to meet all of the following criteria, but it should meet at least one of these primary principles.
In addition, always strive for: