Avoid Web Cliches

When the web was young and we were unsure of whether people would get it, websites had a lot of directions and introductions that are now unnecessary. Some of the most common:

• Welcome to the Benneton College Weaving Department Web Page.
•  Click here to find out more!
•  On this web page you will find… Use the menu on the left… or Look below…, etc.

Eliminating phrases like, “use the menu to the left,” or “the Related Links on the right” is crucial for responsive websites. The Writing & Style Guide generally discourages relational directions, but they’re especially problematic for mobile users, because items may shift or stack differently on smaller screens, and for visually impaired users, who may not be able to see them at all.