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Integrating Branding through Creative Services: A Panel Discussion

Presented at College Communicators Association, Fall 2010

Susan T. Evans
Director of Creative Services
William & Mary

Malcolm Holmes
Director of Marketing and Public Relations
J. Sargeant Reynolds Community College

Integrating messages and marketing across the institution relies in part on Creative Services departments. Two experts discuss how they've successfully created branding tool kits to integrate the work of creative services across a variety of media formats.

View the presentation slides (pdf)