Campus Wayfinding Signage

Following the development of the exterior wayfinding and signage package (EG-2), new wayfinding, address signage, vehicular signage, and gateway monuments, and other environmental graphics will be deployed throughout campus.

The exterior wayfinding signage family includes signage designed to help students, staff, and first-time visitors navigate the W&M campus quickly and efficiently. These signs assist visitors with orientation, navigation, and arrival to their intended destinations. The design guidelines formalize a family of signs that will ensure a safe and user-focused campus environment.

Project Details

Project Number: 204-419334
Cost: $ 2,750,000
Fund Source: University Funds
Project Start Date: November 2025
Construction Start Date: May 2026 (planned)
Finish Date: July 2026
Project Manager: Amber Hall (Design) / Antonina Pritchard (Deployment)
Design Guidelines: Iconograph, LLC
Implementation Planner: Sasaki Associates, Inc.
Construction Team: TBD

Progress

An implementation plan is being developed to deploy signage throughout campus. Additionally, design has begun on a new campus gateway that will be located at the intersection of Monticello Avenue and Compton Drive.

Steering Committee

Amber Hall, Project Manager
Dan Pisaniello, University Architect
Heather Golden, Chief Marketing Officer
Mike Bartolotta, Senior Director of Creative Strategy
Taylor Brings, Chief of Statt - Business Affairs

new campus gateways will identify main entrances and signify entry to the university

wayfinding signs will guide visitors to neighborhoods, buildings, and key destinations on campus

signage standards include new designations for schools and complexes to identify major campus destinations

campus wayfinding and signage will be deployed to help navigate visitors through five distinct campus neighborhoods