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Digital Footprint Project
Project Background
William & Mary's digital presence is one of our most visible doorways to the world. Our website connects future students, faculty, staff, alumni and partners with the university's story, resources and opportunities. It must reflect the excellence of W&M and serve as a trusted, accessible hub for all audiences.
This project is essential to enhancing national reputation and brand, increasing student demand and enrollment, and optimizing user experience.
W&M will concurrently develop a new internal communications platform (intranet) to better serve faculty, staff and students with the information and resources they need day-to-day.
Process Highlights
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Planning
Establish project team, identify goals and issue partner solicitation.
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Content Cleanup
Cascade content review and cleanup.
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Project Kickoff
Discovery, design, CMS selection, content migration, testing and training.
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Site Launches
New websites and internal communications platform.
Digital Footprint Project Events
Questions?
Do you have a question about the Digital Footprint project?