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Student Affairs

Communications Toolkit

Practical guides, resources and tools to promote effective communication.

The Student Affairs Communications Toolkit is designed to support clear, consistent and effective communication across our division.

Our work tells the story of how community is strengthened and individuals flourish at William & Mary. This toolkit provides practical guidance, resources and tools to help you share that story with purpose — whether you’re promoting an event, submitting a marketing request, managing a website or navigating a complex message.

Start by selecting a topic below based on what you need support with. Need some one-on-one assistance? Schedule a consultation with Heather Deere, Director of Student Affairs Communications.

Looking to connect with a specific audience? The Internal Communications Toolkit can help you quickly find a path to W&M students, faculty or staff members.

University Brand Guidelines

A brand is more than a collection of logos, colors and fonts — it is the story we tell together about William & Mary. Every interaction, every message and every experience shapes how the university is understood, remembered and felt. When expressed thoughtfully and consistently, our brand illuminates the values, intellect and curiosity that define us.

Visit the Brand Hub first when creating communications, marketing materials, or branded swag, and download official assets and W&M photography from Canto to ensure your work reflects current standards. Existing materials may remain in use, but all new projects must adopt the updated brand.

Access the Brand Hub

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Guides & Best Practices

Practical guidance to help you plan, promote and communicate effectively. Feel like we are missing something? Get in touch with Heather at heather@wm.edu.