Office of the Chief Data Officer

The Office of the Chief Data Officer (CDO) strengthens how William & Mary understands, manages, and uses data. The CDO provides strategic leadership for the university’s data ecosystem—aligning people, processes, and technology so that institutional data is accurate, trusted, accessible, and used responsibly. By guiding university-wide governance, enabling collaboration across academic and administrative areas, and shaping W&M’s long-term data direction, the CDO helps create a campus culture where data confidently supports decisions, operations, and innovation.

The CDO Data Team brings together Institutional Research, Data & Analytics, and Data Governance, working as one coordinated function. The team includes core staff as well as matrixed partners from functional offices who serve on the Data Governance Advisory Council (DGAC) and its sub teams; the Data Governance Team (DGT), the Data & Analytics Team (D&AT), and the Data Quality Team (DQT, focused on Banner duplicate resolution). This collaborative structure ensures shared stewardship, aligned practices, and consistent data across the university.

What we do:

Enterprise Data Strategy
Institutional Reporting & Analysis
Data Governance & Stewardship
Analytics Platform & Tools
Data Quality & Standards
External Reporting & Compliance
Decision Support & Insights
Responsible AI & Innovation

Leadership Team

Barbara Forth

Learn more about W&M’s Chief Data Officer.

Marcus Nieves

Learn more about W&M’s Director of Data & Analytics.

Sophy Feng

Learn more about W&M’s Director of Institutional Research.

Staff Directory

Staff Directory
Name	Title	Email
Sophy Feng	Director of Institutional Research	[[xfeng]]
Barbara Forth	Chief Data Officer	[[boforth]]
Tien-Ling Hu	Institutional Research Analyst	thu05@wm.edu
Nicola Ibba	Data Developer	nibba@wm.edu
Carol MacVaugh	Senior Data Analyst	camacv@wm.edu
Marcus Nieves	Director of Data & Analytics	manieves@wm.edu
Jessica Pierce	Sr. Assistant Director of Institutional Research	jpierce@wm.edu
Mike Riberio	Data Architecture & Engineer	meribe@wm.edu
Melissa Rouette	Senior Data Developer	mjroue@wm.edu
Xuchen Xhou	Assistant Director of Institutional Research	xzhou04@wm.edu