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Spirit Shop & Bookstore

601 Prince George St, Williamsburg VA 23185

The Spirit Shop & Bookstore, operated by Barnes & Noble College Booksellers, is the university's retail location for textbooks, general books and William & Mary memorabilia.


At, the bookstore sells both new and used textbooks, and features textbook rentals and an eTextbook digital textbook program as well. Students can rent or buy their textbooks online and the store offers a price match program with and (see website for complete details). William & Mary faculty should access the Adoptions & Insights Portal through Blackboard to submit course and book information, review previous course books and select new titles (From the Institution page, click 'BNC AIP Textbook Portal' under Faculty/Staff Links).  The bookstore also buys back eligible used textbooks from students.


The Spirit Shop & Bookstore offers school and dorm supplies and William & Mary clothing and gifts as well as a limited selection of trade books. The bookstore is also the source for official class rings and graduation regalia and announcements. 


The bookstore offers the following in-store discounts everyday:

  • Students: 20% off on clothing
  • Faculty/Staff: 10% off on everything*
  • Barnes & Noble Membership discounts

All university discounts require a valid William & Mary ID. In the case of Barnes & Noble Members, you must have your B&N Membership card with you. None of the discounts above apply to textbooks except where noted (*), gift cards, or Nook items.

The Spirit Shop & Bookstore accepts the William & Mary Express Card, major credit cards (Master Card, Discover, American Express), mobile pay and Barnes & Noble Gift Cards.