William & Mary’s website got a makeover this week.
The new design was created to reflect the university’s recently released visual identity guidelines and incorporates W&M’s primary logo, which appears prominently at the top of each page in the site.
The design was created and implemented completely in-house by the Office of Creative Services, which began rolling out the new look on Tuesday.
“Last fall, for the first time in its history, William & Mary implemented a new logo with visual identity guidelines,” said Tina Coleman, director of creative services. “The university website reaches visitors from all over the country and the world. We knew our next priority was to implement a new website design that effectively represents the importance of our visual identity.”
Regular users of the site will notice a change in the fonts and colors used on each of the site’s pages, changes that were based on guidelines that the university announced in November 2014. Users will also notice some changes to the homepage, which now sports a more vertically-oriented design to better accommodate the increasing number of people who view sites on tablets or mobile devices and are accustomed to “swiping” down for more information.
As with the previous design, the website remains responsive, meaning it adjusts its components according to the screen on which it is being viewed – from desktop computers to tablets and mobile devices.