Business Cards

The William & Mary business card must accommodate differences in length of name, variation in number of titles and inclusion of additional contact information. To this end, the university makes two front designs and two back designs available. Individuals may choose the front/back combination that best works for them.

Purchasing options for business cards

Front design one: one-column layout

The one-column layout works best for individuals with long email addresses.

The only aspect of the one-column layout that should be altered is the content respective to the individual. Margins, text size, text weight, leading, colors and the university logo are not to be altered.

Telephone numbers enclose the area code in parentheses and separate the number groupings with a dash rather than a period.

 

Front design two: two-column layout

The two-column layout works best for individuals with short email addresses.

The only aspect of the two-column layout that should be altered is the content respective to the individual. Margins, text size, text weight, leading, colors and the university logo are not to be altered.

Telephone numbers enclose the area code in parentheses and separate the number groupings with a dash rather than a period.

Back design one: website with contact information

The back of the William & Mary business card is designed to make a visual impact. The white space accompanying the cypher and web address is crucial to maintaining a professional feel.

The website with contact information design should only be altered to change the contact information and specific web address (if desired). As with the front of the card, margins, text size, text weight, leading, colors and the cypher are not to be altered.

Back design two: website only

The website only design should only be altered to change the specific web address (if desired).