Toolkit for Strategic Planning

The 2026 strategic planning process aims to empower community members to explore and propose concrete initiatives. This toolkit serves as a resources to help the community identify opportunities. You will find videos and survey data about the university and higher education landscape.

Table containing toolkit content

W&M Enrollment Strategy in Action  {{youtube:large:left|o7bdyhnz13U, Vice Provost for Enrollment Strategy Lisa Keegan discusses the higher education enrollment landscape and William & Mary's collaborative and data-informed approach.}}

Understanding W&M's Finances {{youtube:large:left|S-VRxoGM-3Q, Chief Financial Officer Sean Galloway gives an overview of William & Mary's budget.}}

W&M Preeminence Analysis View the W&M Preeminence Analysis Report (pdf)

W&M Brand Positioning Study View the W&M Brand Positioning Report (pdf)

Rankings Study View the Rankings Study Report (pdf)

Strategic Planning Engagement Report View the Strategic Planning Engagement Report which Cabinet members will complete (pdf)

Presentation on Academic Excellence Coming soon

Presentation on Graduate & Alumni Outcomes Coming soon

Presentation on Research & Innovation Coming soon

Presentation on Student Demand Coming soon

Presentation on Outstanding Talent Coming soon