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University Marketing

University Marketing is led by a creative and collaborative team of talented professionals who bring their unique expertise to every project. Our innovative, inclusive and results-oriented approach positions William & Mary as a preeminent university at the vanguard of academic achievement and leading-edge research.

Our Mission

At William & Mary, we convene great hearts and minds to meet the most pressing needs of our time. As such, the university aspires to attract and retain exceptional students, faculty and staff who keep W&M at the forefront of teaching, learning and research. University Marketing emphasizes three core areas — enrollment, advancement and institutional reputation — to enhance William & Mary’s standing as a top institution of higher learning in the U.S. and around the globe. Through its work to strengthen brand perception, student recruitment, alumni engagement and fundraising, University Marketing advances William & Mary’s distinctive excellence, raises its profile worldwide and secures its financial foundation — creating meaningful connections and wide-ranging impact for all times coming.

Our Services

Digital Marketing 
Marketing and Branding  
Project Management  
Strategic Communications 
Strategic Events  
Stewardship and Donor Relations

Our Process

We seek to create collaborative partnerships that strengthen and promote the university’s marketing and communications goals. From concept to completion, we work closely with teams across campus to develop and deliver high quality products that achieve desired outcomes.

To better facilitate requests and to help us prioritize projects related to enrollment, advancement and institutional reputation, we have established the following forms to initiate the planning and development process: