W&M Parking Solutions Study

William & Mary (W&M) is seeking to develop a strategic Parking and Transportation Solutions Study to address ongoing parking demand and support the long-term success of the campus transportation system. This study will provide William & Mary with a comprehensive understanding of existing and future parking needs, and the effectiveness of current transportation services. Additionally, this study will identify opportunities to improve parking management, optimize the use of existing parking resources, enhance transportation services, and develop practical, implementation-focused recommendations that support the College's operational, financial, and mobility objectives.

This effort will gather input from campus stakeholders, validate technical findings, build consensus around recommendations, and ensure the study reflects the needs and experiences of students, faculty, staff, visitors, and other college affiliates. The engagement process will support a community-driven and data-informed approach to understanding parking and mobility challenges and identifying practical solutions for implementation.

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Campus Engagement

We want to hear from you! Share your experiences, challenges, and ideas through upcoming engagement opportunities that will help guide the development of practical, user-focused parking and transportation solutions for campus.

By participating in the engagement activities below, you'll be entered into a lottery for a chance to win one of four FREE bike vouchers. Every activity you complete earns one entry into the drawing, and you can earn up to 23 total entries. The more you participate, the more opportunities you have to win, and the more your feedback can help create a better parking and transportation experience for the campus community.

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Join us on Sadler Terrace on November 11, 2026, from 10:30 AM to 1:30 PM and share your experiences with parking and transportation at William & Mary. This informal drop-in event is an opportunity for students, faculty, staff, and visitors to provide feedback that will help inform the Parking Solutions Study. Whether you drive, walk, bike, ride transit, or use multiple modes to get around campus, we want to hear from you. Stop by, make your voice heard, and enjoy free candy and prizes while you're there. For participation in the intercept survey, you will receive one lottery entry.

If you see our team around campus, feel free to stop and complete a quick survey! Intercept surveys will be conducted at the Boswell Lot and Parking Deck, providing students, faculty, staff, and visitors with an easy opportunity to share feedback about their parking and transportation experiences. These brief surveys will help us better understand travel behaviors, identify challenges, and gather ideas for improving parking and mobility across campus. Take a few minutes to share your perspective and help shape future parking and transportation solutions. For participation in the intercept survey, you will receive one lottery entry.

Your commute tells a story, and we want to hear it! The Commuter Diary Series invites students, faculty, and staff to share photos, stories, and reflections about their daily travel experiences to, from, and around William & Mary. Whether it's finding parking, navigating campus by bike, catching the bus, or walking between destinations, your experiences can help identify what's working well and where improvements are needed. Between November 2 and November 20, share your daily commute experiences and insights through the Commuter Diary Series for a chance to earn prizes while helping shape the future of parking and transportation at William & Mary. Complete a daily diary entry and earn one lottery entry each day, for up to 21 total entries. The more experiences you share, the greater your chances of winning while helping shape the future of mobility at William & Mary.

Additional Stakeholder Engagement

Stakeholder input is a critical component of the Parking and Transportation Solutions Study. Through ongoing engagement with campus leaders, operational partners, and other key stakeholders, the study team will gain valuable perspectives on parking and transportation challenges, opportunities, and priorities across campus. This feedback helps validate and strengthen data-driven findings, provides important context that may not be evident through technical analyses alone, and ensures recommendations are responsive to the needs and experiences of the William & Mary community. By combining stakeholder insights with quantitative data, the study can develop practical, actionable solutions that support the long-term goals of William & Mary's parking and transportation system.

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The Parking Advisory Committee (PAC) plays a vital role in guiding the Parking and Transportation Solutions Study from start to finish. As William & Mary's established stakeholder advisory group, the PAC will provide input on existing conditions findings, validate key themes emerging from public engagement and technical analysis, and help shape recommendations that reflect campus needs and priorities. By serving as a consistent touchpoint throughout the study, the PAC helps ensure that proposed strategies are informed by stakeholder perspectives, reflect campus needs and priorities, and responsive to the experiences of the campus community.

The focus groups are targeted stakeholder discussions designed to gather feedback from campus groups that have unique perspectives on parking, transportation, mobility, and campus operations. Focus groups may be conducted with university leadership, including the Chief Business Officer and Office of Sustainability, as well as representatives from Athletics, Advancement and Special Events, Facilities Operations and Maintenance, Williamsburg Area Transit Authority (WATA), the University Architect, Student Accessibility Services, and Student Assembly. The timing and purpose of each focus group will be tailored to the stage of the project, allowing project findings, emerging issues, and potential recommendations to be discussed with discussed with stakeholders representing a range of campus perspectives. These discussions will provide an opportunity to better understand the operational needs, challenges, and priorities of specific user groups while helping to inform and refine study recommendations.

Contact Us

The Parking & Transportation Office is located in the Campus Center, the main counter is in the lobby and Admin support in Suite 109.

Parking & Transportation

Address

Campus Center, Suite 109 104 Jamestown Road Williamsburg, VA 23185

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Hours

Monday - Friday: 8:00am - 5:00pm
Saturday - Sunday: Closed

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Campus Engagement

Topics

Pop-Up Booths

Intercept Surveys

Commuter Diaries

Additional Stakeholder Engagement

Topics

Parking Advisory Committee (PAC) Meetings

Focus Groups

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Parking & Transportation

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Hours

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