Logo Usage Guidelines

To maintain consistency, legibility and brand integrity across all applications, these standards apply to every use of the William & Mary logo and all official unit or department logos.

Approved Color Versions

• The logo has four approved color versions
  • Green & Gold
  • Green
  • White & Gold
  • White
• The logo may never appear in Spirit Gold or any other unapproved color.
• When using color backgrounds, ensure sufficient contrast for readability and accessibility.
• For dark backgrounds, use the White or White & Gold version; for light backgrounds, use Green
  or Green & Gold.

Image Quality & Reproduction

• Always reproduce the logo from official, high-resolution digital artwork provided by University
  Marketing.
• Do not attempt to redraw, scan, trace or otherwise recreate the logo.
• The logo must remain sharp and legible at all sizes; if small-scale reproduction reduces
  legibility, use the simplified or approved alternate mark.

Clear Space & Minimum Size

• Maintain a minimum clear space around the logo equal to the height of the “W” in “William.” No
  text, images or design elements may intrude into this area.
• The primary logo should never appear smaller than 1 inch (print) or 100 pixels wide (digital) to
  ensure legibility.

No Alterations or Distortions

The logo may not be altered in any way. Prohibited modifications include:

• Changing the typeface or rearranging elements
• Adding outlines, gradients, shadows or other effects
• Stretching, condensing or rotating the logo
• Creating unapproved secondary or alternate versions

Cropping & Integrity

• The logo must always appear in full; it may not be cropped, cut off or partially obscured.
• Never enclose the logo in shapes, boxes, or containers unless part of an approved lockup.
• Avoid transparency effects or overlay treatments.