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From templates and downloads to licensing guidance and accessibility best practices, this section gathers the essential tools to help you apply the William & Mary brand with accuracy and creativity. Whether you’re designing materials, crafting content or managing merchandise, these resources ensure your work reflects the university’s identity consistently and effectively.
William & Mary’s official brand assets are housed in Canto, the university’s digital asset management system for logos, templates, graphics, message maps and other brand resources. This system helps ensure consistent and accurate use of the university’s visual identity and provides access to the most current approved files.
For internal partners, the full suite of brand assets is available by signing in to Canto through single sign on (SSO) using university credentials.
External users and vendor partners can access the main university marks via a Canto portal, allowing collaborators to work with approved assets while maintaining accuracy and brand consistency.
Color contrast affects how easily people can read your content, and adequate contrast is a legal requirement under the Web Content Accessibility Guidelines (WCAG). The contrast checker rates every color combination in W&M's brand color palette and offers usage guidance. Choosing the best combinations also keeps W&M's visual identity consistent and recognizable across every platform. Use the contrast checker to confirm your color choices are accessible and on-brand.
Accessibility ensures everyone can engage with our content. For comprehensive guidelines and tools, visit W&M’s Digital Accessibility website.
Brand governance ensures William & Mary’s story is told consistently and authentically across every platform. University Marketing and Communications (MarComm) partners with schools, departments and organizations to guide the proper use of our name, marks and messaging, helping units apply the brand correctly across materials.
The offices of University Marketing and University Communications maintain William & Mary’s visual identity and brand guidelines. Their staff of marketing and communications professionals are available to respond to questions and assist with requests.
