Jesse Windley

Jesse Windley

Associate Director, Digital Content & Strategy

Office: Discovery 2, room 128
Email: [[jwindley]]
Phone: (757) 221-7635
Twitter: {{http://twitter.com/jwindley, @jwindley}}

About Me

It all started in my parents' basement with dBaseIII. While maintaining my dad's client database and fulfilling his bulk mailing jobs, I decided to hire friends and build a team of workers. I was 10. He'd say I'm a born manager. I'd say, I just like getting the job done.

I first came to Williamsburg to attend William & Mary in 1993. After graduating in '97, I married fellow alum, Mark Windley '92. By the time we were married, we had already worked multiple jobs together, so it was no surprise that we found ourselves back together at our Alma Mater, working first together on the IT Web Team and then together in University Communications.

Professional Experience

After graduating from William & Mary in '97, my years of service oriented work led me to service management at a local steak house. There I coordinated a staff of 25, developing a new service training program. Later I became involved with the conceptualization and development of a new restaurant venture, working on menu design and development, and local marketing.

As our boys were entering preschool, I focused my efforts on volunteer work. As a member of the Board of the Williamsburg Parent Cooperative Preschool, I organized committees and school wide fund-raising ventures. Returning to the work force as they got older, I joined La Tienda, a Williamsburg-based Spanish food e-commerce company. There I managed marketing calendars, conducted project work with their team of technical consultants, and managed special projects. Ask me some time about our Giant Paella and Sangria Fest!

In December of 2008, I joined Information Technology's Web Team as myWM Manager and Web Consultant. In 2010, with William & Mary's newly framed strategic initiatives and the university's need for a collaborative communications unit, we eagerly launched into our next chapter as Creative Services (now University Web & Design).

In 2015 our content team began to grow and by the end of 2017 we formalized our digital content and strategy team. As a team of dedicated web and social media specialists we partner with departments and offices across campus to support their digital communication efforts, reinforce university brand, and find unique and fun ways to share the William & Mary story.

Responsibilities & Projects
  • lead our digital content team
  • oversee content creation and management of W&M's public facing website
  • provide editorial control and guidance for sites maintained by campus units – focus on visual presentation and intuitive content structure
  • train department web editors to maintain their site structure and content
  • maintain online documentation including the Writing & Style Guide for our community of Cascade users
  • provide consultations on the use of internal communication tools, Cascade CMS, social media platforms and other web-based tools
  • manage visual content and features on myWM
  • moderate W&M Blogs for consistency with central themes and messages; monitor comments
  • represent the university on social media platforms including Facebook, Twitter and Instagram
  • collaborate with team members on a variety of web and multimedia projects
Personal Interests

Mark and I keep busy with our boys — Thomas, Austin and our dogs Harley and Tucker — and house projects. On any given day you may find us working in the yard, driving to guitar and drum lessons, tearing up floors, painting cabinets or wrestling the kids off the computer and into family game night.