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Say This, Not That

When writing content for the William & Mary website it’s particularly important that we follow the editorial guide within the Cascade Writing & Style Guide. Not sure where to find it? All of the information you need to know about acceptable word styles can be found in one convenient spot.

Here are the basics:

When referencing William & Mary on your website:

  • William & Mary (first reference)
  • W&M (second reference)
  • the university (as second reference)
  • Do not use: WM, the College, William and Mary, College of William and Mary, The College of William and Mary, The College of William & Mary

A broader editorial guide for all communication platforms is available on the newly-launched Brand Guidelines website.

Happy editing!