Institutional Research

Institutional Research is the university’s trusted source for official data. IR partners with academic and administrative units to support planning, compliance, accreditation, and high-value analysis. The office maintains accurate census datasets, leads mandatory reporting, produces core university data products, and helps campus leaders interpret trends and outcomes. IR also strengthens data stewardship and standardizes external data sharing to ensure clarity, consistency, and confidence in how institutional data is used across William & Mary. 

What we do:  

• Produce official university data products such as the Factbook, Common Data Set, and Benchmark Studies.  
• Lead regulatory and compliance reporting for IPEDS, SCHEV, SACSCOC, and other external agencies. 
• Maintain accurate census and institutional datasets through collaboration with campus data stewards. 
• Provide analysis and insights that support strategic planning and decision-making. 
• Coordinate external reporting and rankings and guide stakeholders in interpreting results. 
• Improve data visibility by helping users understand data resources across campus offices. 
• Enhance data quality and business processes in partnership with Data Governance and Data & Analytics. 
• Support institutional surveys and ensure the reliability of data sources used for reporting. 
• Promote data fluency across campus and maintain the university’s official Factbook. 

Ask IR

Contact ir@wm.edu for questions. You should receive a reply within 48 hours.

About Sophy Feng, Director of Institutional Research

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