Aromas, a locally owned coffeehouse and bakery, will assume operations at the Daily Grind on the campus of William & Mary this fall.
Aromas will offer some of the same food and beverages previously found at the Daily Grind enhanced by some favorite menu items found at other Aromas locations, including Swem Library.
Now called Aromas Daily Grind, the popular campus hangout will open Aug. 23 under the management of Big T RSL, Inc., owned by Michelle and Steve Sieling. The couple purchased Aromas and The Hound’s Tale from former Assistant Professor of Military Science Don Pratt and his wife, Geri, last year.
“This space has long been a coffee shop and a favored spot — especially among students — on campus,” said Sean Hughes, director of William & Mary Real Estate Services. “Aromas already has a popular location in Swem Library, and we are pleased they are coming to this location as well.”
The location, closed temporarily for cosmetic updates, will soon see fresh paint, a lounge area and an inviting back patio for daytime and evening use.
Students will now be able to use both Dining Dollars and W&M Express at the Daily Grind.
"The Daily Grind has always been a place to build community, to engage in conversations that matter, to reflect and renew,” said Drew Stelljes, assistant vice president for student affairs, student engagement and leadership. “We'll continue that tradition while updating the space, which the Daily Grind truly deserves.
“The Daily Grind at William & Mary has been serving up coffee and conversations for 20 years. That tradition will continue for years to come."
The Pratts opened the original Aromas on Prince George Street in Williamsburg in 2000. The Swem Library location opened in 2014. The Sielings are looking forward to carrying on the traditions of Aromas and the Daily Grind in the years ahead.
The father of a 1994 W&M alumnus, Don Pratt is looking forward to seeing Aromas extend its support of campus offerings to the Daily Grind under the Sielings’ leadership.“We’re excited to be on campus and know the Sielings will do as much as they can to continue the Daily Grind traditions and complement them with popular offerings from Aromas,” he said.