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W&M students challenged to create viral videos

  • More than bricks
    More than bricks  The Office of Undergraduate Admission is asking students to write, film and produce their own videos about William & Mary in the "More Than Bricks Challenge."  Photo by Stephen Salpukas
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For the second time, William & Mary students are being challenged to use their creativity and video editing skills to show the next freshman class what the College is all about.

The Office of Undergraduate Admission recently kicked off its second "More Than Bricks Competition," which asks current students to create their own viral videos about William & Mary. The winning video will be shown to more than 3,000 campus visitors during admitted student events for the Class of 2014.

"The Office of Undergraduate Admission is thrilled to incorporate student crafted video content into our admitted student events and communications again this year," said Jennifer Scott, senior assistant dean of undergraduate admission. "It's a terrific way to demonstrate the personality of the people here at William & Mary and a great outlet for budding film and video enthusiasts to test their skills."

The videos must be between 30 and 60 seconds long. Up to three students can be on a production team, but the number of cast and crew members for each video can be unlimited. Teams may use the Swem Media Center to check out equipment, use editing stations and seek technical advice on the project.

Participants must submit an entry form for the competition to Scott in the Office of Undergraduate Admission by Oct. 1 at 5 p.m. The final videos must be placed on DVD and submitted with the appropriate consent forms to Scott by Nov. 16 at 5 p.m. Teams may submit two formal entries in the competition.

Along with having their video shown during the spring 2010 "Day for Admitted Students," the winning team will also receive a Flip Video Ultra HD Camcorder and feedback from a panel of judges, which includes Aaron Peters ('95), a TV writer, producer and consultant who has worked on the "The Jeff Dunham Show," "The Simple Life" and many other pop culture hits, said Scott.

More on the competition may be found here. Last year's winning video may be seen here.