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Students challenged to create W&M commercials

  • More than bricks
    More than bricks  The Office of Undergraduate Admission is asking students to write, film and produce their own videos about William & Mary in the "More Than Bricks Challenge."  Photo by Stephen Salpukas
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Current William & Mary students now have a chance to use their creativity to show the next freshmen class that the historic College is "more than bricks."

The Office of Undergraduate Admission is asking students to write, film and produce their own video commercials about William & Mary in the first-ever "More Than Bricks Challenge."

"The Office of Undergraduate Admission is thrilled to be hosting the More Than Bricks Challenge this March as it gives current students an opportunity to share an insider's perspective on the many "cool" factors which help to describe and differentiate W&M," said Jennifer Scott, senior assistant dean of undergraduate admission. "The winning entry will be a fantastic addition to our admitted student programs this spring, adding some texture to the way families get to know us."

The commercials must be between 30 and 60 seconds in length. Production teams for each commercial can include up to three students, but the number of cast and crew can be unlimited. Students may borrow equipment and seek assistance from the Swem Media Center, which is providing technical support to the contest.

Entries must be submitted in finished DVD format to Scott by March 30 at 5 p.m.

The winning commercial will be used during spring events for admitted students, where it is expected to be viewed by more than 800 prospective members of the Class of 2013 and their families -- more than 2,000 campus visitors during the month of April. In addition to exposure for their work, the winning team will receive a $150 gift certificate to the Green Leafe, and their video will be featured on the William & Mary home page as its "Easter Egg" some time in April (see if you can find the current one).

"We're eager to be on the cutting edge in terms of how we help students explore the College and letting families view this kind of video content does just that," said Scott. "With the explosion of Facebook, YouTube and other Web technologies, prospective students expect to be able to get to know the personality and character of colleges in similar creative ways. We're finding ways to do that. It's exciting. This contest also gives all the budding directors, writers, photographers, editors, marketers and actors another creative outlet to show us their stuff. We hope there will be lots of excitement about the opportunity and a large number of participating teams."

Additional details about the contest may be found on the More Than Bricks Challenge Web site.