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Proof points demonstrate how the William & Mary story comes to life through measurable impact and real-world success. They ground our messaging in facts, outcomes and achievements that support our brand’s key characteristics — giving communicators the evidence needed to tell our story with credibility and confidence.
William & Mary pairs the academic prestige of top-tier institutions with the close-knit mentorship, critical thinking focus and personalized education of a premier public liberal arts and sciences research university — empowering students to forge their own paths to meaningful success.
At an ideal size, William & Mary cultivates a distinctive culture of collaboration where student-faculty partnerships thrive and students engage deeply in service, leadership and campus life — building the confidence and skills to lead with impact.
Rooted in intellectual curiosity and a deep sense of responsibility, William & Mary drives research and civic engagement that address pressing global challenges — preparing graduates to make a lasting difference in their communities and the world.
among public universities
With over 300 years of intellectual excellence, William & Mary is uniquely positioned among preeminent universities. We honor a legacy of bold inquiry, curiosity and debate — while pushing forward in emerging fields, embracing innovation and cultivating lifelong engagement and impact.
Which made W&M the first college in the country to become a university
The offices of University Marketing and University Communications maintain William & Mary’s visual identity and brand guidelines. Their staff of marketing and communications professionals are available to respond to questions and assist with requests.
