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Strategic Planning

Continuing Education

Charge

Following a suggestion by Faculty Assembly, President Rowe charged a tiger team, in January 2019, to explore potential models of continuing education, characterizing each’s benefits and challenges, to determine the most viable model for William & Mary, to test and evaluate that model operationally and financially and to yield an actionable recommendation for a decision by the president.

The Tiger Team

Henry Broaddus, Vice President for Strategic Initiatives & Public Affairs, Executive Leadership Team sponsor
Matthew Lambert, Vice President for University Advancement, co-chair
Amy Sebring, Vice President for Finance and Technology, co-chair
Rhonda Barton, Mason School of Business Corporate Education
Leslie Grant, Associate Dean of Academic Programs, School of Education
Carlane Pittman, Mason School of Business Director of MBA Programs
Todd Stottlemyer, business leader and former member of the Board of Visitors
Scott Swan, Professor of International Business and Marketing
Molly Swetnam-Burland, Associate Professor of Classical Studies

Outcomes

The Tiger Team engaged an external consultant, Entangled Solutions (ES), to assess markets, degrees and modalities for W&M's potential early foray in continuing education. ES determined the most promising market for W&M is the Washington D.C. Metropolitan Area. ES modeled three scenarios for possible entry into the D.C. market and advised that any offering by W&M must be highly distinctive in light of the many competitors already operating there and the strong demand for technology-oriented fields, such as computer science.  In its report to the President (pdf), the Tiger Team recommended two next steps:

  1. Proceed with a formal request for proposals for prospective partners with growth capital that would enable the university to enter the Washington, D.C. market at a larger scale and grow faster
  2. Conduct a concurrent assessment of what the schools at William & Mary already are doing that might fit within a continuing education institute based in Washington, D.C.