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Internal Communications Toolkit
Getting Started
Whether you are trying to get word out about an event or advise colleagues of a critical update, William & Mary has options for reaching audiences internal to the university. Choose a primary audience to get started and review the university brand guidelines. For the purposes of this toolkit, we are defining "internal audiences" as William & Mary students, faculty and staff.
William & Mary Brand Hub
A brand is more than a collection of logos, colors and fonts — it is the story we tell together about William & Mary. University Marketing offers the W&M community a full suite of visual and messaging resources to guide your communications.
Color Accessibility & Contrast
Color contrast affects how easily people can read your content, and adequate contrast is a legal requirement under the Web Content Accessibility Guidelines (WCAG). The contrast checker rates every color combination in W&M's brand color palette and offers usage guidance. Choosing the best combinations also keeps W&M's visual identity consistent and recognizable across every platform. Use the contrast checker to confirm your color choices are accessible and on-brand.