W&M Visual Identity

  • Visual Identity

    The {{http://www.wm.edu/visualidentity, W&M visual identity project}} was a multi-year initiative led by our office and that involved the research and input of many campus partners. {br} {br} After the official colors and logos for the university and professional schools were adopted, our office distributed files and will continue to manage the visual standards of the W&M identity.

  • Visual Identity

    We launched a {{http://styleguide.wm.edu,website}} to communicate the guidelines for the use of the university’s logo, colors, and branding marks. {br}{br}The site also allows the W&M community to download marks and templates.

  • Visual Identity

    The new identity was applied to stationery for departments to begin using.

  • Visual Identity

    Outdoor signage on all campus property will be updated based on the guidelines set in the University Style Guide.

  • Visual Identity

    We have applied the university’s new identity and colors in a variety of projects already, including these tickets for commencement.