William & Mary

Undergraduate business program ranked best in the nation

  • Design Studio
    Design Studio  This is one of the features cited by Bloomberg Businessweek that set the Mason School of Business' undergraduate program apart.  Photo courtesy of the Mason School of Business
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William & Mary's Undergraduate Business Program is the best in the nation for marketing, according to the 2013 Bloomberg Businessweek Best Undergraduate B-Schools ranking. The marketing program was third in the 2012 ranking.

One feature new to the program was the new Design Studio, which looks “more like an industrial workshop or art studio than a classroom,” according to Bloomberg’s report on the program. The classroom, which features movable whiteboards, open spaces and unique problem-solving tools, is home to two new courses — “Creativity & Innovation” and “Sustainability Inspired Design.”

Both courses allowed students to explore the role of innovation in marketing, business, and other organizational contexts. In addition, the “Sustainability Inspired Design” Course won the Page Prize for Sustainability Issues in Business from the University of South Carolina Moore School for Mason Marketing Professor Michael Luchs.

Another difference in the program that set it apart is that Mason School faculty take an “experiential” approach to teaching, meaning that faculty engage students through semester-long simulations, working with on research projects and branding projects for community clients. Faculty expertise includes branding, advertising, strategy, international marketing, consumer behavior, customer experiences, product and service design.

“This ranking recognizes the talent and hard work of our faculty and students and confirms that we are building something truly special here in Miller Hall,” said Mason School of Business Dean Lawrence B. Pulley. “Our new Design Studio, our innovative teaching in marketing and elsewhere, and the enriching experiences we provide students all enhance the education and preparation our students receive. And we would agree that it is second to none.”

In addition, the Undergraduate Business Program at the Mason School was recognized by Businessweek for being the nation’s second-best in sustainability. This was the same rank that the program held in 2012. Overall, the program is rated as the 27th in the country.

According to Bloomberg, the ranking itself is based on student responses to the question asking them to rank their program’s offerings. The ranking is based on the average; schools with the lowest average are ranked the highest.

More information is available about the rankings at the Bloomberg Businessweek site: http://www.businessweek.com/articles/2013-05-13/the-best-undergraduate-b-schools-for-marketing

About the Mason School of Business

The Mason School of Business is an AACSB-accredited school of business. Students are immersed in real business situations throughout the undergraduate and graduate business education programs. Executive Partners, the school’s pioneering model of faculty-executive partnership in and out of the classroom, Career Acceleration Modules, and Leadership Advantage combine to form a highly personalized, experience-based education that is unmatched by most business schools today. The school was named for William and Mary alumnus, Raymond A. “Chip” Mason in November 2005. It will move into its new state-of-art building, Alan B. Miller Hall, in Fall 2009. Miller Hall was named for William and Mary alumnus, Alan B. Miller in March 2007.

The College of William and Mary, located in Williamsburg, VA, is one of the nation's premier state-assisted liberal arts universities and believes that excellence in teaching is the key to unlocking intellectual and personal possibilities for students. Dedicated to this philosophy and committed to limited enrollment, the College provides high-quality undergraduate, graduate and professional education that prepares students to make significant contributions to the Commonwealth of Virginia and the nation. As the second-oldest institution of higher learning in the United States and educational home to many early American leaders, the College is revered as the “alma mater of a nation.”