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Your Role as Site Manager

Sharing responsibilities across the university.

Definition of Terms
Cascade
  • the official content management system of the university
Site
  • a portion of CMS content within Cascade
  • having distinct users, permissions, content and system resources
  • usually publishing to a separate sub-domain (e.g., site.wm.edu or www.vims.edu)
    • exception: A&S publishes to a sub-folder (www.wm.edu/as)
Manager
  • an individual with extraordinary permissions within a Cascade Site
  • responsible for managing content, users and system resources for this Site, as discussed below
UW&D
  • the University Web & Design team within University Communications
  • responsible for maintaining Cascade and the Features available to all Sites, and supporting Site Managers
  • primary contact: [[creative]]
website
  • a folder within a Cascade Site that houses content for a department, office, program or center
website editor
  • an individual user responsible for maintaining a website's content
Selecting, Training and Supporting Site Managers
Manager
  • SHALL be appointed by the respective Dean or Vice President governing the Site
  • SHALL utilize the Cascade Help website, including the Manager's section
  • MAY contact UW&D for assistance when the Cascade Help website is unclear
UW&D
  • SHALL provide training for new Site Managers
  • SHALL maintain the Cascade Help website, including the Manager's section
  • SHALL respond to specific questions from Site Managers
Content Governance
Manager
  • SHALL enforce best-practice accessibility standards
  • MAY implement/resolve each issue personally
    • or MAY refer an issue to the respective website editor
    • and SHALL followup to verify it was implemented/resolved
  • SHALL enforce content standards
    • including:
      • decisions & policies of the university
      • decisions & policies of the respective Dean or Vice President
    • MAY implement/resolve each issue personally
      • or MAY refer an issue to the respective website editor
      • and SHALL followup to verify it was implemented/resolved
UW&D
  • MAY enforce best-practice accessibility standards within any Site
    • if discovered, Site-level issues SHALL be referred to the respective Site Manager for remediation
  • MAY enforce university content standards within any Site
    • if discovered, Site-level issues SHALL be referred to the respective Site Manager for remediation
User Support
Manager
  • SHALL serve as the first point-of-contact in support of website editors within the Site
  • SHALL utilize the Cascade Help website, including the Manager's section, to resolve support issues
  • MAY escalate support questions and concerns to UW&D
UW&D
  • SHALL provide support to the Site Manager
  • SHALL, after escalation by the Site Manager, provide support to website editors with questions or concerns
User Training
Manager
  • SHALL validate requests for new website editors & determines permissions
  • MAY provide training to new website editors
    • or MAY refer them to participate in Cascade Basic Training hosted by UW&D
  • SHALL provide training to website editors utilizing Features beyond those covered in Cascade Basic Training
UW&D
  • SHALL provide Cascade Basic Training for new website editors
    • details
      • training SHALL be scheduled regularly (at least monthly)
      • and SHALL cover basic folder, page and asset types common to all Sites and used by most websites
    • available to website editors
      • for websites within the main W&M Site
      • or websites within other Sites, with permission of the respective Site Manager
  • MAY provide special- or advanced-topic training when there is sufficient interest and available personnel
Design and Implementation of Templates and Features
Manager
  • SHALL recommend relevant Features to their website editors
    • SHALL assign permissions and provide training for website editors for these Features
  • MAY customize Templates and Features, as skill and comfort level allows
UW&D
  • SHALL provide & maintain one primary Template for each Site
  • SHALL provide & maintain one Homepage Template for each Site
  • SHALL provide & maintain website Features common to all Sites
    • e.g., specific types of pages, rows and right-column elements
  • SHALL provide training to Site Managers as new Features are added
  • SHALL maintain the Cascade Help website, including the Manager's section, to include Features common to all Sites
Management of Rows and Features
Manager
  • SHALL assign website editors access to the appropriate Row & Feature groups: "site__{feature}"
  • SHALL train website editors to create and maintain the Features used by their respective websites
  • MAY create new groups and assign appropriate properties to govern additional Features: "site__{feature}"
    • or MAY provide UW&D the details needed to create and assign properties to Feature groups
UW&D
  • SHALL create groups and assign appropriate properties to govern each Feature common to all Sites
    • this does not include assigning website editors to each group
  • SHALL, upon request, assist a Site Manager in creating groups and assigning appropriate properties to govern additional Features not common to all Sites
    • this does not include assigning website editors to each group
Working with a Vendor
Manager
  • SHALL handle all interaction with the vendor
  • SHALL request necessary embed code from vendor
  • SHALL require all embed code be accessible and mobile-friendly
  • MAY implement embed code
    • or MAY provide embed code to UW&D for implementation
  • SHALL require all embed code operate within the Site's Privacy and Security Statement
  • SHALL validate functionality w/ vendor after code is implemented
  • SHALL submit a page containing the implemented embed code for design branding review
UW&D
  • MAY insert required embed code into a Block or Region within a Cascade Site
    • as provided by the Site Manager
    • and turned over to the Site Manager for functional validation with the vendor
  • MAY validate the embed is accessible & mobile-friendly, complies with the Site's Privacy & Security Statement, and/or meets design branding guidelines
    • if discovered, Site-level issues SHALL be referred to the respective Site Manager for remediation
Google Analytics
Manager
  • SHALL maintain an account with GA admin permission
    • exception: GA data for A&S is within the W&M main GA account
  • SHALL handle internal requests for data/reporting
  • MAY maintain embed code for GA within Site Template
    • or MAY provide GA identifier to UW&D for embedding
UW&D
  • SHALL, upon request/consent of the Site Manager, maintain embed code for GA within Site Template
    • requires Site Manager to provide the appropriate GA identifier