Summary

During this meet-up of W&M’s Social Media Users Group, Emily Phillips helped to demystify analytical terms and talked about what we should be measuring and how.

Full Description

What does “reach” even mean? What counts as a “view”? Just the terminology of social media analytics can be confusing! During this meet-up of W&M’s Social Media Users Group, Emily Phillips helped to demystify analytical terms and talked about what we should be measuring and how.

Also discussed: the most recent Facebook algorithm changes and how businesses and brands across the country are freaking out. We talked about emerging strategies to combat this change to help your message reach its intended audience.

Did you miss the meet-up? No worries. You can still:

• watch the presentation
• join the #wmSMUG conversation
• get to know Emily (our fearless social media coordinator)

Still have questions?

Don’t hesitate to reach out to your peers in the W&M SMUG Facebook group. You can also email any questions or ideas for future presentations to creative@wm.edu.

~ Jesse