Let's Give 'em Somethin' to Talk About
W&M's mascot search made the rounds.
Susan T. Evans
Director of Creative Services
College of William & Mary
Let's Give 'em Somethin' to Talk About (Facebook, Twitter, Blogs, YouTube and More) was presented at:
William & Mary launched a mascot search in February 2009. The
communication plan integrated traditional print and web with social
networking tools. The emphasis of the William & Mary mascot search
communication plan was building online communities and using them as the
primary means to inform and engage alumni, students, faculty, staff, and
friends. The bottom line? We used the web to create an open and broadly
inclusive process.
The presentation includes these elements:
• an outline of the communication plan
• a description of how we are integrating social networking tools with
traditional print and web
• a show-and-tell of relevant web, Facebook, blog, Twitter, and YouTube
sites
• a summary of how SurveyMonkey was used for surveys
• a discussion of our coordination with and support from decentralized
communication units (development, alumni association, etc.)
• some suggestions for keeping it fun, interesting, and interactive
• evidence that alumni of all ages use the Web!
