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Appendix B

APPENDIX B: Design and Installation Standards in/on University Facilities and Grounds


Buildings are identified by name and address alone, not by the departments or offices within. Building-specific signage will be at or near the principal entrance. Signage for buildings that have no formal name will include only the cypher and address.  Parking lots are identified by name and decal restriction or requirement. 


  • Gateway signage will be 30” x 84” aluminum with black base
  • All building signposts will be wood 4” x 4” with chamfered finial at the top of the post. The frame of the sign will be wood 2” x 4”. All wood will be painted semi-gloss black.
  • Building sign material will be .080” aluminum painted William & Mary green (Pantone 343). All lettering (text) will be white. No additional colors or décor (e.g., pinstripes).
  • All parking and roadway signs will be 63 mil thick, rust-proof aluminum, engineer grade reflective mounted on standard 8 ft u-channel posts painted William & Mary green (Pantone 343).


  • Building/location name: Baskerville
  • Physical Address: Avenir
  • Cypher: Use vector (EPS) copy of the cypher found at White for building signs and Gold (Pantone 465) for parking and roadway signs.

Standard sizes

  • Square: 40” sq, 30” sq, 24” sq, 18” sq
  • Affixed to building: 12” x 16”
  • Landscape: 41” x 120”
  • Parking: At entrances 18” x 24”
  • Parking: In Lot 12” x 18”


  • Square signage
    • Cypher width will be exactly 30% of the sign’s green background width (e.g., on a 40” x 40” sign, the cypher would be 12” wide).
    • Cypher sits 11.5% of sign’s green background height above the building name lettering.
    • Height of capital letters in building name should be no more than 7% of the total height of the sign. This amount can be less to accommodate long building names.
    • Tracking (space between letters) should not be overly tight or overly loose.
    • Top of building name should sit about 4% below vertical center of the sign’s green background.
    • Side padding (space between lettering and edge of sign) can be no greater than 6% of total width on each side.
    • Physical address capital letters height should be 4% of the sign’s green background height (e.g., on a 40” x 40” sign, the capital letters in the physical address would be 1.6” high). The address street number will be centered above the street name and be the same font size as the building name.
    • Physical address should sit 6% of sign’s green background height above the bottom of the sign.
  • Remote campus locations (e.g., VIMS, Highland, leased facilities, etc.) will follow content, fabrication, fonts and sizing criteria and may also include location and/or entity specific elements based on designation with the state (e.g., separate state agency, contextualization of site, etc.) or lease conditions and will be reviewed and specified individually.
  • Other sizes are to be reviewed and specified individually.

Example Signage – University Entry Signage

Figure 1 University

 Figure 1. University Entry Signage, brick and stone, solar up lighting, with or without floral base

Example Signage – Campus Signage

 Figure 1 Gateway Signage School

Figure 1. Gateway signage School    

Figure 1a Gateway Schools

Figure 1a. Gateway signage Named School

Figure 2 Named Building

Figure 2. Building Sign – Named Building

Figure 2a Unnamed Building

Figure 2a. Building Sign – Unnamed Building

Figure 3

Figure 3. Exterior Building Sign affixed to building structure

Figure 4

Figure 4. Lot Entrance Parking Sign

Figure 5

Figure 5. In Lot Parking Sign


Type of Plaque:  Cast Bronze (unless building trim is aluminum or pewter)

Letter:  ITC New Baskerville-all letters capitalized black with single line/beveled edge

Style:  Leatherette

Background:  Option for glass (internal): Cast Aluminum with bronze wash, black with silver ITC New Baskerville letters

Outdoor Size:  Standard size is 36” inches wide by 24” inches high or smaller; alternative requested sizes will be reviewed on a case-by-case basis and should not exceed 60” square inches.

Indoor Size:  Standard size is 24” inches wide by 36” inches high or smaller and shouldn’t exceed 60” square inches.

Text:  To include date and facts only.

Example Plaques

Figure 1 Indoor Plaque

Figure 1. Indoor Plaque   

Figure 2 Outdoor Plaque

Figure 2. Outdoor Plaque

Figure 3 Context Plaque

Figure 3. Contextualization Plaque

Wayfinding Maps:

Wayfinding maps originate from the campus map committee, comprised of representatives from University Web & Design, Athletics, Undergraduate Admission, Residence Life, First Year Experience, Auxiliary Services, Student Accessibility Services, Parking & Transportation and Facilities Management, and are typically updated annually with proper GIS location, etc.  All formal building names reside in FAMIS and is the governing system of record.  Wayfinding maps are in various locations on campus and PDF versions of the Wayfinding maps reside on the William & Mary website, maps will be updated annually.

Example Wayfinding Map

Figure 1 Small Wayfinding MapFigure 1 Small Wayfinding Key

Figure 1: Small Wayfinding Map PDF

Figure 2 Large Wayfinding Map

Figure 2: Large Wayfinding Map PDF