Social media is a powerful tool for connecting with professional, alumni, recruiters and their organizations. Each site offers its own variety of networking, which you can use to your advantage as you search for jobs or internships. Remember, your public information and profiles are also part of your job/internship search, make sure they represent you well!
Check out our dedicated LinkedIn page for more a more in-depth look of how you can utilize LinkedIn. If you are just getting started, you may want to keep the following things in mind:
- Add all relevant experiences to your profile! Like your resume, your profile does not have to be limited to only paid jobs or internships! Round out your profile by including jobs, clubs, organizations, volunteering, internships, and all relevant skills and accomplishments.
- Post a professional headshot. This should be you alone, not you with friends, or your dog…. and keep it professional looking. The Career Center regularly offers a LinkedIn photo booth available during the career fairs.
- Customize your LinkedIn URL and add it to your resume. You can personalize your URL to make it easier for others to find by clicking on the “edit public profile and URL” section on your LinkedIn page.
- Add a summary to tell people what you're excited about now, what you’ve done, and what you want to do in the future.
- Follow organizations that have captured your interest, and stay up-to-date on their news, announcements, and opportunities.
- Customize your headline. Many people leave this as their most recent job, or “student at William & Mary”. Customize your headline to showcase more about you, what you’re looking for, or what you bring to the table.
- Join groups relevant to your chosen field, and follow their discussions to learn about current trends.
- Make use of features like the Job Search and Alumni Search tools. You can learn how to use the Find Alumni feature.
Facebook is a great personal network, but you can also use it as a professional one! Read on to see how you can make the most of your professional Facebook profile.
- Create a separate professional profile. It may be smart to keep your personal and professional accounts separate.
- Make use of privacy settings and friend lists to manage who can see personal content, and who can see professional content.
- List your work history on your profile, which gives professional connections a quick look at your experience. List your current and past employers, your job title, a description of your role, and the years you were with the organization. What you list in this section should mirror your resume.
- Build your network by joining professional groups and following company pages.
- Post content and respond to other people's postings. Join discussions with people and organizations by answering questions, commenting, messaging, and linking to informative content. Remember to always be professional!
- Follow the Career Center at WMCareerCenter for updates on our upcoming seminars and events!
Twitter can be used to follow leaders and organizations, share relevant thoughts and content, and build your unique professional brand.
- Consider Your Name. You may choose to use your full name, first name, a combination of your real name and interests, or something totally different. You may also consider having a private personal and a public professional Twitter account. For your professional account, it’s best to keep the name simple!
- Strengthen your bio by utilizing the right keywords or industry jargon.
- Show knowledge and interest by linking to articles relevant to your field. Whenever possible, link to samples of your own work (i.e. portfolio, blog, or other online presence)!
- Follow organizations and lists that are related to your field. You can even create a list of target companies to quickly see a timeline of only those tweets.
- Re-tweet and reply to messages that interest you! Remember that networking is all about relationships. Find recruiters, company employees, even your potential boss - retweet them and reply to their tweets.
- Search and follow hashtags that are relevant to your field, or to your search. This can include something as broad as #internships. Also utilize social recruiting resources, like TweetMyJobs.
- Follow the Career Center at @wmcareer. We'll keep you updated on all our upcoming events, so you can optimize your search!