William & Mary

Professor Greg Bowers in the News

Symphonies gingerly embrace digital performers

The nation’s symphonies have not been immune to the economic and cultural changes of the last decade. Symphonies nationwide struggle to break even much less remain profitable. Greg Bowers, assistant professor of music, talked with the Christian Science Monitor about why  music directors and conductors have been reluctant to use digital technology, digital music as a way to keep the symphonic art form viable.

“Orchestras are floundering. They want to fill seats desperately. A lot of them are cowering, they’re afraid to do anything that may challenge the audience. Their patrons are older and less amenable to new things. So you have this incredible, aesthetic bind,” he said.