Dana Hayes

Dana is a senior double-majoring in English and Film Studies. She is currently the Creative Committee chair for the William & Mary Global Film Festival, coordinating visual marketing and Dana Hayesstudent film competitions and workshops with a team of interns. She also serves as the assistant station manager and a producer for William & Mary Television and a student co-administrator of the Writing Resources Center, tutoring other William & Mary students in written and oral communication. Off-campus, Dana interned with Discovery Communications last summer and hopes to work in television after graduation. She began studying television through two Monroe Scholar summer research projects, which also served as much of the background research for this article. 

Hannibal's Hungry Tumblr Fandom

As viewers increasingly turn off their televisions in favor of watching shows on sites like Hulu and Netflix, TV executives are challenged with finding new ways of evaluating a show's performance and deciding what to renew and what to cancel. However, the internet is also providing fans the ability to voice their passion for shows on social media, leading to a more democratized system of TV programming in which fans can interact directly with networks and get low-rated but rabidly-followed shows renewed. But how do these fan communities form and what drives their passion for a specific show? Using NBC's Hannibal, a show that has become one of the most popular on sites like Tumblr after just 13 episodes, this article examines online fan communities and their success at keeping Hannibal on the air.

Read Dana's entire article here.