Working directly with President Taylor Reveley, Henry Broaddus leads or assists the university in efforts related to communications, strategic planning, entrepreneurial opportunities, operational efficiency and financial sustainability. He has operational responsibility for the offices of economic development and business innovation, government relations and university communications. In addition, the director of sustainability reports jointly to the Committee on Sustainability (COS) and the Office of Strategic Initiatives & Public Affairs.
Broaddus joined William & Mary in 2001 as senior assistant dean of admission. He was named dean of admission in 2005. In 2010, Broaddus was named associate provost of enrollment, assuming responsibilities for both the admission and financial aid offices. Under his leadership, William & Mary attracted record undergraduate applicant pools and launched innovative programs to recruit classes among the brightest and most diverse in the university's history.
A native of the Richmond area, Broaddus graduated magna cum laude in 1997 from Dartmouth College with an A.B. in English literature and creative writing. Since arriving at William & Mary, he has become a respected speaker and frequent national media source on college admissions, and he has written guest blog entries for The Washington Post. Since 2006, Broaddus has traveled internationally on behalf of the Overseas Schools Project, a joint venture of the U.S. Department of State and the College Board, and he serves on the College Board's National College Planning Advisory Board.
He has worked on multiple admission-related communication projects that have been recognized with awards from the Council for Advancement and Support of Education (CASE), including a YouTube video he scripted regarding W&M's application essay and the Ampersandbox, an integrated print and online resource for prospective students and their families.
Broaddus also has been involved in sustainability and environmental issues. From 2003 to 2012, he served as a gubernatorial appointee to the Virginia Scenic Rivers Advisory Board. In 2006, he became a board member for the Virginia Conservation Network.