William & Mary appointed Samantha K. Huge as Director of Athletics on May 1, 2017, and she has already made an impact on William & Mary Athletics. Huge brings seventeen years of Division I collegiate athletics administration experience with her to Williamsburg.
At William & Mary, Huge is a member of the president's senior leadership cabinet and is responsible for more than 500 student-athletes and 120 Athletics staff members. She manages the department’s budget, serves as its primary fundraiser and oversees the continued implementation of the department's competitive excellence report, providing "a championship experience for every student-athlete and every fan."
Prior to joining the Tribe, Huge served as the senior associate director of athletics at Texas A&M University, where she served on the senior management team from 2014-17, overseeing many aspects of the athletics department including academics, sports medicine, performance nutrition, student-athlete engagement and sports performance. In addition to supervising key operational areas including technology, Huge managed the department's partnership with Adidas and served as the primary liaison to the major gifts staff of the university's fundraising arm for athletics, the 12th Man Foundation. She also served as the primary administrator for six sports programs, three of which won one or more SEC Championships during her tenure in College Station.