The Compassionate Action Board affirms the compassionate work of Do Good Trading Company. This is a company committed to providing clean drinking water to communities around the world, using money from their coffee business to create wells.
The company was founded by two current William & Mary business master's students named Cesar and Dave. We contacted co-founder Cesar Murillo to ask him some questions about the company, its mission, and the role of compassion.
Q: What's the story behind your company's founding?
I (Cesar Murillo) previously served as a Peace Corps Volunteer in Madagascar. While in the country I lived and worked in different villages, many of which faced severe water shortages many months out of the year. I was fortunate enough to come in contact with an awesome NGO, http://watercharity.com/, and managed to get a water well built for a community of over 200 Malagasy villagers. The other co-founder of Do Good Trading Company, Dave N., is a current army officer who has been deployed to multiple regions around the world. He was actually in Haiti directly after the earthquake there, providing humanitarian aid among other tasks. We both met while in the MBA program. We're still students, and that's how the company was born.
The Peace Corps was instrumental in shaping the company's mission. Additionally, Dave's experience provided insight into different societal issues we can tackle using our model.
Q: How important is compassion to what you do?
Compassion is key, without it we're just another coffee company. We're building a brand that does more than provide high quality products. We see ourselves, above all, as problems solvers tackling issues that that affect millions of people around the world.
Personally, the challenge of starting up a business, being a full-time student, and the normal swings of life can result in many sleepless nights, but we both see this as something greater than ourselves.