Joel W. Pattison
Associate Director of Creative Services
College of William & Mary
Beautiful photography is a powerful way to engage visitors on any website. Great photos are even more compelling in higher education; they give prospective students a sense of place and link alumni to their past. Unfortunately, many Web editors aren’t familiar with the tools that can transform ‘ho-hum’ images into eye-popping pictures.
Using Adobe Photoshop and examples from the William & Mary website, this session will explore techniques for color correcting and enhancing photographs for the Web. With a special emphasis on Adobe’s Camera Raw, file compression and the magic of meta-data, this workshop is ideal for those with only a beginner’s understanding of Photoshop.
Instead of delving into abstract technicalities, this session will be task-centric. We’ll take a common problem, such as “I want to intensify the sky and clouds in this photo” or “I’d like to lay text over this photo” and explore the tools and techniques that will accomplish that goal.