Beyond Facebook and Twitter
Presented at edUi2010
Susan T. Evans
Director of Creative Services
William & Mary
Michael Stoner
President and Partner
mStoner
Facebook and Twitter are so–last year. In 2011, it’s time for institutions to integrate these and other social media and social networking tools into recruitment, fundraising, awareness-building and other types of campaigns. Today’s busy and sophisticated consumers (i. e., your prospective students, parents, alumni and other constituents) respond better when you use multiple channels, especially when you do it with some imagination and flair. In this session, we examine successful examples of campaigns that integrate Twitter, LinkedIn, Facebook, Flickr, YouTube, and other Web 2.0 tools with print and other media channels. We explore the characteristics of effective, multiple-channel campaigns and inspire you to create your own.
