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Use of the College Insignia/Seal

The College of William and Mary Licensing Office has established guidelines requiring anyone seeking to use the name or marks if the College to obtain prior approval from the Licensing Office.

Student organizations may obtain the appropriate forms from  the College Licensing Office in the Bridges House. Unauthorized use of the College name and/or marks may result in seizure of non-conforming products.

If you have any questions regarding the guidelines, please contact Diana Tennis in the College Licensing Office 1-2500, or email her at drtenn@wm.edu.

The guidelines are as follows:

  • Approval of any usage must be obtained from the William and Mary Licensing Office prior to production. This approval will not only involve the use of the College name and marks, but quality and safety of the product as well.
  • No use of the College name or marks is permitted on any alcohol, tobacco, or firearm product. Alcohol, tobacco, or firearms may not be sold under the implicit or explicit authorization of the College.
  • Products bearing the name or marks of the College in an offensive or distasteful manner or not meeting the quality standards of the College will not receive the appropriate authorization
  • Student organizations must first submit their product proposals to the Office of Student Leadership Development, who will work with the Licensing Office to obtain approval of the artwork and product quality.